Updated: Jan 17
If you run a law firm, increasing revenue and profits is one of your main concerns. You can be doing many things right at your law firm, but if you don’t make the right decisions to boost profits, your chance of failure will increase.
Here are five key steps to improve your operations, boost revenues, and increase profits when you’re building a law firm.
1. Increase Your Rates
Are you charging what you deserve? It sounds simple, but increasing your rates is key.
Spend time looking carefully at your rates and comparing them with similar law firms. It can be tempting to keep your rates low when building a law firm to make it more competitive. But if you’re charging too little, it might be time to change things.
2. Delegate and Automate
As you know all too well, many tasks seem to get in the way of running your law firm. These smaller, non-billable tasks are the ones you should be delegating so you can focus on revenue-generating tasks that require your expert skills. Outsource tasks like bookkeeping and marketing or consider hiring a virtual assistant. Also, try to automate as much as you can. This can be a huge time saver for your law firm. Your systems, billing process, expense tracking, and appointment scheduling are all tasks that can be automated.
Your time is limited, and so is your energy. So, make sure you’re focusing on the most important billable work.
3. Simplify the Client Journey
Streamline your client journey with user-friendly processes. You want to make it easy for them to access your services. If the process is too complex, it can put them off. Go through the process yourself. How easy is it to schedule a consultation? How easy is it to make the payment? Making it simple for clients to pay you can help to improve cash flow.
Look at alternatives to charging per hour. A subscription service, for example, or flat-fee billing, might make your service more suitable for clients.
4. Boost Client Loyalty
Client loyalty is essential for law firms, so find ways to improve it. When you have loyal clients, client retention improves, and they advertise your services for you.
What can you do to improve loyalty? Provide excellent service, make them feel special, provide them with special rates, and surprise them with seasonal gifts.
Most importantly, understand your clients’ needs and help to solve their problems.
5. Invest in Marketing
If you’re not marketing your law firm, you’ll want to do something about that. If you don’t have time for marketing, this is a good task to delegate.
Local SEO, advertising in your local area, running a blog, and building a presence on social media can all be effective ways to generate new inquiries from local clients.
Boost Revenue at Your Women-Owned Law Firm
Putting time, money, and energy into running your women-owned law firm, only to see mediocre results, can be disheartening.
So, take some time to study the improvements you can make to increase profits while building a law firm. The steps above provide you with a great starting point.
Finally, remember to track your efforts. Don’t just assume that things are working out. Instead, keep a close eye on your revenue, overheads, and profits over the months. That way, you can make more informed decisions to increase profits further.
Download our Profitability Guide & Workbook for more tips.
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