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Having a Winning Mindset is Critical to Succeeding in Business

How important is your mindset to your business?


Many entrepreneurs think that as long as they have a solid business plan, good product, or are skilled at providing their service, they will succeed.

However, having a winning mindset is just as important in determining whether a business will succeed or fail. It’s one of the six fundamental things you need to be successful in the business world (We’ll elaborate on the others at a later date).

One of the ways to have a winning mindset is to understand there is enough room at the table for everyone to succeed.

It’s like President-elect Joe Biden said in his victory speech, our opponents don’t have to be our enemies because we’re all Americans.

It’s the same concept in business. Just because you offer the same service as someone else doesn’t mean you have to be competitors. You could be collaborators.

In every transaction, you can have two winners. It doesn’t have to be one person won and the other person lost. Know there are always going to be customers that need your product and there are always going to be clients that need your service. You just have to do the work and reach out to them by having that proper mindset.

A variety of studies underscore this point, detailing how the power of mindset can make or break someone’s path to long-term success.

Dr. Carol S. Dweck is a psychologist who specializes in mindset that authored the book, “Mindset: The New Psychology of Success.”

A summary of the book reveals that Dweck details that an individual’s perception directly correlates with the choices they make in life; and the choices one makes in life correlates with whether or not they lead a successful one.

“The view you adopt for yourself profoundly affects the way you lead your life,” Dweck said, noting that intelligence alone does not guarantee success.

“Even geniuses have to work hard for their achievements. And what’s so heroic, they would say, about having a gift? They may appreciate endowment, but they admire effort, for no matter what your ability is, effort is what ignites that ability and turns it into accomplishment,” Dweck continued.

So what mindset are you operating from today? Do you think it’s you against the world? Or do you think you can change the world by collaborating with others? Your answer makes a huge difference in the trajectory you’ll take.

We want you to win. The only way you can do that is if you decide that you want to win also. Just because the adage “Change your thoughts and you will change your life” is cliché, doesn’t mean it isn’t true.

Add a winning mindset to your entrepreneurial toolkit. We are pretty sure the return on your investment will be one you’re satisfied with.


Are you building a business, but wonder how you can be more successful? DesCPA, a woman-owned Business Advisory Firm, has advised business owners from all walks of life. Founder Lydia Desnoyers knows what it means to pursue passion, financial freedom and flexibility. As South Florida’s trusted Business Advisors, our team empowers business owners to make the best financial decisions for personal and professional success. If you enjoyed this blog and want to know more, join our mailing list.

All information contained in this post is for informational purposes only. The information found on and its affiliates does not constitute financial advice.


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